Posts tagged ‘shopkeepers’

Selling stoves in Burkina Faso, a humble field guide

Diana Biggs | KF 18 | Burkina Faso

Last week I was lucky enough to join my Entrepreneurs du Monde (EdM) colleagues on a field mission in the Ioba province of Burkina Faso, a rural area that borders Ghana. There, in the town of Dano, is a small EdM office manned by Benoit Some, who covers EdM’s Burkina Faso social enterprise arm, Nafa Naana, in the area.

The small, roadside office doubles as a storage hub and retail outlet for energy-efficient and gas cookstoves (as described in my last blog post).

EdM's Dano office

Cookstove display outside the EdM branch in Dano.

Here, this March, four rural shopkeepers were given training in the Nafa Naana model — the product offering, environmental protection, stock management, cash management and sales techniques. Then in April, EdM set them up for the sale of the cookstoves, providing them with simple management tools, such as receipts and sales lists, posters and an informational leaflet to show interested customers. The organization also installed grills produced by local iron workers to lock up the cookstoves and organized four promotional events in the area to drum up interest. Then of course there were the actual cookstoves, which are supplied to the shopkeepers with interest-free advances.

(more…)

7 August 2012 at 08:00 4 comments


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